English > packaging: 3 senses > noun 2, communication| Meaning | A message issued in behalf of some product or cause or idea or person or institution. |
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| Example | "the packaging of new ideas" |
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| Synonyms | promotion, promo, publicity, promotional material |
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| Part of | marketing | The commercial processes involved in promoting and selling and distributing a product or service |
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| Narrower | ad, advertisement, advertizement, advertising, advertizing, advert | A public promotion of some product or service |
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| ballyhoo, hoopla, hype, plug | blatant or sensational promotion |
| buildup | Highly favorable publicity and praise |
| endorsement, indorsement, blurb | A promotional statement (as found on the dust jackets of books) |
| public relations, PR | A promotion intended to create goodwill for a person or institution |
| sales promotion | promotion that supplements or coordinates advertising |
| sales talk, sales pitch, pitch | promotion by means of an argument and demonstration |
| Broader | message, content, subject matter, substance | What a communication that is about something is about |
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| Spanish | promoción, propaganda, publicidad |
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| Catalan | promoció, propaganda, publicitat |
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