HyperDic: promotional_material

English > 1 sense of the expression promotional material:
NOUNcommunicationpromotional material, promotion, promo, publicity, packaginga message issued in behalf of some product or cause or idea or person or institution
English > promotional material: 1 sense > noun 1, communication
MeaningA message issued in behalf of some product or cause or idea or person or institution.
Synonymspromotion, promo, publicity, packaging
Part ofmarketingThe commercial processes involved in promoting and selling and distributing a product or service
Narrowerad, advertisement, advertizement, advertising, advertizing, advertA public promotion of some product or service
ballyhoo, hoopla, hype, plugblatant or sensational promotion
buildupHighly favorable publicity and praise
endorsement, indorsement, blurbA promotional statement (as found on the dust jackets of books)
public relations, PRA promotion intended to create goodwill for a person or institution
sales promotionpromotion that supplements or coordinates advertising
sales talk, sales pitch, pitchpromotion by means of an argument and demonstration
Broadermessage, content, subject matter, substanceWhat a communication that is about something is about
Spanishpromoción, propaganda, publicidad
Catalanpromoció, propaganda, publicitat

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