Meaning | research that gathers and analyzes information about the moving of good or services from producer to consumer. |
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Synonym | market research |
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Narrower | consumer research | marketing research that yields information about the motives and needs of different classes of consumers |
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market analysis | marketing research that yields information about the marketplace |
product research | marketing research that yields information about desired characteristics / characteristics of the product or service |
Broader | research | Systematic investigation to establish facts |
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