| NOUN | act | marketing research, market research | research that gathers and analyzes information about the moving of good or services from producer to consumer |
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| Meaning | research that gathers and analyzes information about the moving of good or services from producer to consumer. | |
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| Synonym | market research | |
| Narrower | consumer research | marketing research that yields information about the motives and needs of different classes of consumers |
| market analysis | marketing research that yields information about the marketplace | |
| product research | marketing research that yields information about desired characteristics / characteristics of the product or service | |
| Broader | research | Systematic investigation to establish facts |
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