HyperDic: loss_leader

English > 1 sense of the expression loss leader:
NOUNartifactloss leader, drawing card, leadera featured article of merchandise sold at a loss in order to draw customers
English > loss leader: 1 sense > noun 1, artifact
MeaningA featured article of merchandise sold at a loss in order to draw customers.
Synonymsdrawing card, leader
BroaderfeatureAn article of merchandise that is displayed or advertised more than other articles

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