HyperDic: charm_campaign

English > 1 sense of the expression charm campaign:
NOUNactcharm campaigna campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support
English > charm campaign: 1 sense > noun 1, act
MeaningA campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support.
Broadercampaign, cause, crusade, drive, movement, effortA series of actions advancing a principle or tending toward a particular end

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